AssumeList™ Cookie Policy
Last updated: June 23, 2026
This Cookie Policy explains how we use cookies and similar technologies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files that are stored on your device when you visit our site. They help us understand how visitors interact with our website, remember your preferences, provide essential website functionality, and enable us to offer a smoother and more efficient user experience.
We use different categories of cookies, including:
- Essential Cookies – Required for the website to function properly and cannot be disabled. These cookies enable core features such as security, user preferences, consent management, and session handling.
- Analytics Cookies – Help us understand how visitors interact with our website by collecting statistical information. This data allows us to monitor website performance and improve the user experience.
- Functional Cookies – Enable enhanced functionality and personalization, such as remembering your settings and preferences between visits.
- Marketing Cookies – May be used to measure the effectiveness of advertising campaigns, track conversions, support customer engagement tools, and provide more relevant content or communications.
Where required by applicable law, non-essential cookies are only placed on your device after you provide your consent. You may review, update, or withdraw your cookie preferences at any time through our cookie preference center.
Please note that disabling certain cookies may affect the functionality and performance of the website, and some features may not operate as intended.
In the table below, you will find detailed information about each cookie and similar technology used on this website, including its purpose, duration, and category. We are committed to respecting your privacy and providing transparency regarding the information collected through cookies. For more information about how we collect, use, and protect personal data, please refer to our Privacy Policy.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
CloudFlare
CloudFlare provides web performance and security solutions, enhancing site speed and protecting against threats.
Learn more| Name | Description | Duration |
|---|
| cf_chl_rc_i | These cookies are for internal use which allows Cloudflare to identify production issues on clients. | session |
| cf_chl_rc_ni | These cookies are for internal use which allows Cloudflare to identify production issues on clients. | session |
| cf_chl_rc_m | These cookies are for internal use which allows Cloudflare to identify production issues on clients. | session |
| __cfruid | Used by the content network, Cloudflare, to identify trusted web traffic. | session |
| __cf_bm | Cloudflare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. | session |
| __cflb | When enabling session affinity with Cloudflare Load Balancer, Cloudflare sets a __cflb cookie with a unique value on the first response to the requesting client. Cloudflare routes future requests to the same origin, optimizing network resource usage. In the event of a failover, Cloudflare sets a new __cflb cookie to direct future requests to the failover pool. | session |
| _cfuvid | The _cfuvid cookie is only set when a site uses this option in a Rate Limiting Rule, and is only used to allow the Cloudflare WAF to distinguish individual users who share the same IP address. | session |
| cf_clearance | Whether a CAPTCHA or Javascript challenge has been solved. | session |
| __cfseq | Sequence rules uses cookies to track the order of requests a user has made and the time between requests and makes them available via Cloudflare Rules. This allows you to write rules that match valid or invalid sequences. The specific cookies used to validate sequences are called sequence cookies. | session |
| cf_ob_info | The cf_ob_info cookie provides information on: The HTTP Status Code returned by the origin web server. The Ray ID of the original failed request. The data center serving the traffic | session |
| cf_use_ob | The cf_use_ob cookie informs Cloudflare to fetch the requested resource from the Always Online cache on the designated port. Applicable values are: 0, 80, and 443. The cf_ob_info and cf_use_ob cookies are persistent cookies that expire after 30 seconds. | session |
| __cfwaitingroom | The __cfwaitingroom cookie is only used to track visitors that access a waiting room enabled host and path combination for a zone. Visitors using a browser that does not accept cookies cannot visit the host and path combination while the waiting room is active. | session |
Follow up boss
| Name | Description | Duration |
|---|
| WidgetTrackerDomainCheckCookie | Used by the Follow Up Boss tracking widget to verify that tracking is running on an authorized domain and to ensure proper widget functionality. | Session |
| WidgetTrackerCookie | Stores a unique visitor identifier used by Follow Up Boss to track user interactions, attribute leads, and measure marketing campaign performance across visits. | 10 years |
TrustedSite
TrustedSite provides website trust verification and security trust badges that help visitors verify the authenticity and trustworthiness of the website. The service may use cookies to remember interactions with trust badges and improve the user experience by preventing repeated displays of the same trust notifications.
| Name | Description | Duration |
|---|
| trustedsite_visit | Used by TrustedSite to recognize returning visitors and track interactions with TrustedSite trust badges and verification services. This cookie helps improve the user experience by remembering previous visits and preventing repetitive trust badge prompts or notifications. | 1 day |
| trustedsite_tm_float_seen | Used by TrustedSite to remember whether a visitor has viewed or interacted with the TrustedSite trust badge or floating trust mark, helping prevent the badge from being repeatedly displayed during subsequent visits. | 5 minutes |
WooCommerce
WooCommerce is a customizable eCommerce platform for building online stores using WordPress.
| Name | Description | Duration |
|---|
| store_notice | Allows customers to dismiss the Store Notice. | session |
| woocommerce_snooze_suggestions__ | Allows dashboard users to dismiss Marketplace suggestions, if enabled. | 2 days |
| woocommerce_dismissed_suggestions__ | Count of suggestion dismissals, if enabled. | 1 month |
| woocommerce_cart_hash | Helps WooCommerce determine when cart contents/data changes. | session |
| woocommerce_items_in_cart | Helps WooCommerce determine when cart contents/data changes. | session |
| wp_woocommerce_session_ | Contains a unique code for each customer so that it knows where to find the cart data in the database for each customer. | 2 days |
| woocommerce_recently_viewed | Powers the Recent Viewed Products widget | session |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
| Name | Description | Duration |
|---|
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
Google Tag Manager
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
| Name | Description | Duration |
|---|
| cookiePreferences | Registers cookie preferences of a user | 2 years |
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | session |
WooCommerce Sourcebuster
SourceBuster is used by WooCommerce for order attribution based on user source.
| Name | Description | Duration |
|---|
| tk_qs | Stores information about how a visitor arrived at the website (such as referral source or campaign details) to help website owners understand traffic sources and measure site performance. | 30 minutes |
| tk_ai | Stores an anonymous unique identifier used by Jetpack to collect aggregate analytics data about website usage and visitor behavior. | session |
| sbjs_first_add | Timestamp, referring URL, and entry page for your visitor’s first visit to your store (only applicable if the visitor returns before the session expires) | session |
| sbjs_current_add | Timestamp, referring URL, and entry page for your visitor’s current visit to your store | session |
| sbjs_migrations | Technical data to help with migrations between different versions of the tracking feature | session |
| sbjs_session | The number of page views in this session and the current page path | 30 minutes |
| sbjs_udata | Information about the visitor’s user agent, such as IP, the browser, and the device type | session |
| sbjs_first | Traffic origin information for the visitor’s first visit to your store (only applicable if the visitor returns before the session expires) | session |
| sbjs_current | Traffic origin information for the visitor’s current visit to your store | session |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Google Tag Manager
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
| Name | Description | Duration |
|---|
| _gcl_au | Used by Google Ads to store and track conversions. This cookie helps determine the effectiveness of advertising campaigns by recording information about ad interactions and subsequent actions taken on the website. | 3 months |
| cookiePreferences | Registers cookie preferences of a user | 2 years |
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | session |
Reddit
A social media platform for discussion, sharing content, and community engagement across various topics and interests.
| Name | Description | Duration |
|---|
| _rdt_uuid | Stores a unique identifier used by Reddit to measure ad performance, attribute conversions, and improve advertising effectiveness. | 3 months |
| _rdt_pn | Used by Reddit Pixel to track page navigation and user interactions for analytics and advertising attribution. | 3 months |
| _rdt_em | Stores a hashed version of a user’s email address, when available, to help Reddit match conversions and improve ad measurement. | 3 months |
| edgebucket | Used by Reddit to deliver advertising | 2 years |
| initref | Used by Reddit to deliver advertising | session |
| _rdt_uuid | This cookie is set by Reddit and is used for remarketing on reddit.com. | 90 days |
Youtube
A video-sharing platform for users to upload, view, and share videos across various genres and topics.
| Name | Description | Duration |
|---|
| YSC | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Session |
| DEVICE_INFO | Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. | 179 days |
| LOGIN_INFO | This cookie is used to play YouTube videos embedded on the website. | 2 years |
| VISITOR_PRIVACY_METADATA | Youtube visitor privacy metadata cookie | 180 days |
| GPS | Registers a unique ID on mobile devices to enable tracking based on geographical GPS location. | 1 day |
| VISITOR_INFO1_LIVE | Tries to estimate the users' bandwidth on pages with integrated YouTube videos. Also used for marketing | 179 days |
| PREF | This cookie stores your preferences and other information, in particular preferred language, how many search results you wish to be shown on your page, and whether or not you wish to have Google’s SafeSearch filter turned on. | 10 years from set/ update |
